Thursday, July 11, 2013
How to tap the riches that Cyber Space Promises
The lure of low startup costs compared to brick-and-mortar operations and the promise of high rewards draws an ever-swelling crowd of merchants to the online marketplace.
Yet despite the optimism statistics tell us that 80% of these "e" businesses will fail within their first 12 months of operation.
People from all over the country ask me what it takes to succeed in the e-commerce world once they've completed the basic steps for getting online.
The following three keys virtually *guarantee success* for any online enterprise.
The First Key:
A Quality product or service with highly evident and readily understood benefits for consumers.
If your product or service does not represent the highest quality and value possible, and if consumers don't understand exactly why they should purchase from you, the speed of the Internet will just expose your shortcomings to the marketplace that much quicker.
In the offline world a product's benefits, not the features, cause consumers to make purchaseing decisions.
A man doesn't purchase a car with a 5 liter engine because of the horsepower, he purchases it for the feeling of supremacy and control he thinks it will give him.
Kids don't want a 3000mHz computer with a Nvidia or AMD card for computing power in doing homework, they want to play the latest games. The Internet magnifies this "what's in it for me" benefits- driven evaluation by consumers.
Products or services presented with readily understood, self-serving benefits for consumers sell best online (and off).
The Second Key:
An excellent website that loads fast, provides pertinent information to targeted consumers, and allows them to make online purchases quickly and securely.
Your website should: · Load fast by making conservative use of graphics. (Go to yahoo.com for an excellent example.)
· Provide exactly the information your potential customers want and need.
· Make it extremely easy for surfers to navigate your site and find exactly what they want by paying attention to navigation menu layout.
The Third Key:
Consistent, targeted website traffic by consumers capable of purchasing your product or service.
Imagine purchaseing a 50 foot billboard and, instead of putting it out by the highway, you hid it in your basement. Nobody would see it!
The same thing happens if you don't actively and continuously promote your website to attract visitors.
With its incredible speed and communications power, the Internet acts as a magnifying glass for any organization's strengths and weaknesses. E-commerce, e-mail, and a website won't do the job of marketing, selling, and customer service for any company.
They will, however, help every organization perform all of those business functions better, faster, and less expensively with the real and tangible result of "striking it rich" in cyberspace!
Selling Your Crafts Online
But, at the same time, many would be sellers are listing their pieces for sale on auctions and getting no bids, concluding that eBay just doesn't work.
The Best Place to Read on How To Sell Your Crafts on Ebay would be from the horse's mouth itself - Ebay has nice page to explain the process. However, here are some tips from James Dillehay, craft artist, eBay seller and author of the new book, "Sell Your Crafts on eBay" (Warm Snow Publishers), on how to profitably sell your wares online:
1. Anyone who can type and has access to the Internet can sell on eBay. But the creative person has an advantage on eBay when she turns that creativity toward researching overlooked opportunities.
For example, during the months before Christmas, more than 3,000 Christmas items are sold every 24 hours on eBay. Research methods outlined in Sell Your Crafts on eBay showed that between February 12 and March 12 of this year, 4,107 auctions with 'Christmas ornament' in the title completed successfully at an average price of $17.34. Imagine how much more money a smart crafter can make all year long knowing how to ferret out this kind of information from eBay sales.
2. A word's spelling impacts an item's profitability. For example, the word 'handmade,' spelled as one word, was part of 2,233 auction titles with an average closing price of $16.29. However, auction titles that included 'hand made' as two words were found in 1,358 listings, but with an average auction closing price higher, at $27.81, or $11.52 more profit per item.
3. Go to eBay.com and find the search box. Type in the word or phrase that describes your art or craft item. Then scroll down the links on the left side of the page and click on the link for "completed items." Here, you'll be able to see the demand for this type of product. Do searches for your items every two to three weeks to chart purchaseing patterns.
4. Find out how much people are willing to pay for your wares. Click on the link that says "highest price." This will give you a list of completed auctions from highest priced items to lowest priced ones. You want to know what people are willing to pay for items like yours. If you can't make and sell your product for a profit, eBay might not be your marketplace.
5. Determine how much money you'll make on your product. To determine your profitability, use the cost of your materials plus the cost of your labor plus the cost of your selling price, which should be the minimum price to recover your expenses. If it takes you eight hours to make a piece of jewelry and the highest priced similar item sells on eBay for $26, you won't make a profit.
6. Look at the elements of successful sellers of products that are similar to yours. Examine their winning auction titles. Observe how much detail they use to describe their item. See if the seller used any of eBay's special features such as gallery photos or a bold, featured listing. Evaluate the starting price, starting day of the week, and duration of winning auctions.
How Does One Make Money From a Blog
My answer is an emphatic "YES," because I do it... everyday!
Today I'll share with you how I do it.
Let me begin by saying that I don't make thousands per month from MOST of my blogs. However, I do have many making hundreds. Since I don't put in a lot of time maintaining them, and I enjoy blogging, I consider the money a bonus. I blog while sitting in my yard with my laptop (on a wireless connection)... watching the clouds roll by.
Another bonus I get from blogging is that it helps my regular websites that are set up as my "money machines."
The search engines visit my blogs more often than they visit my regular sites, and they follow the links from my blogs pointing to other sites. Some of these links point to my sites, and some point to sites of partners. This does help the search engine rankings of these sites MASSIVELY.
How Do I Monetize My Blogs?
I monetize my blogs by creating blogs on topics people are searching for... and that they are spending money on. I know which niches are hot to an extent based upon what my research proves pay-per-click advertisers are willing to spend their advertising dollars on.
I run Google AdSense ads on my blogs. I simply insert these ads in my menu bar and other strategic places on the webpage. I also experiment with other paid advertising on my blogs.
I sell affiliate products from my blogs. I simply find affiliate products at places like PayDotCom.com and Commission Junction. I incorporate these into my blogs. I do things like product reviews, how-to articles, etc. You can also locate suitable affiliate products by typing your target keywords + "affiliate program" at any major search engine. This should point out numerous websites with suitable affiliate programs to you.
How Do I Setup/Host My Blogs?
I have blog hosted on some of my own domains using Moveable Type. This is just one of many great pieces of blogging software. You have other choices... my programmer recommended this one to me.
I also have blogs hosted for free on Blogger.com. I have them on Blogger.com because they are incredibly easy to set up and maintain. A secondary reason I have them on Blogger.com is that Google OWNS Blogger.com and they index webpages hosted on their servers OFTEN and FAST!
The secret to getting Google and Yahoo! to visit your blogs often is a technique called "blogging and pinging." It's a method of notifying all of the major search engines, and blog directories, each time that you update your blog. The search engines come to take a look and they follow links from your blog to spider other blogs/sites. It's very powerful.
Examples Of Profitable Blogs?
I know, you want to see examples of profitable blogs :-)
To show you how simple it can be I'll show you just ONE. It was less than 2 months old :-)
The problem is that as soon as I show a site to anyone as an example, it's instantly ripped off. So, I "sacrificed" one making me about $60 per day from affiliate product sales and about $20 per day in AdSense revenue. That site is at: http://cure-nail-fungus.blogspot.com
The above site ranked Number 6 on Yahoo for the term "cure nail fungus." It's a small niche but one that made me $2400 per month... just from that one blog.
If you searched on the same term at Google, this site is not very highly ranked. However, THIS page is Num ber4: http://www.chitterlings.com/no-more-nail-fungus.html
That happens to be one of my pages too :-) I won't tell you what ALL I'm up to on that page... that's another article. The technique involves using your own domains to promote affiliate products rather than advertising someone else's domain... so it improves your link popularity.
I'm not going to show more of my blogs because that just invites competition. Instead, I'm going to answer another question you have to be wondering...
"How do I find time to maintain all of these blogs, even if they are profitable?"
Well, first of all, I don't really need a lot like the "sacrificial lamb" that I showed you above to keep me satisfied.
I do have a number of secret weapons though. One is called AutoBlogger.
What AutoBlogger does is allow me to queue up a number of posts for my various blogs in advance. It lets you queue up "articles" which can really be anything you want. Then you tell the software at what frequency to make a post.
My AutoBlogger account allows me to automatically post to an UNLIMITED number of blogs.
WARNING: A program like AutoBlogger can get you in trouble if you misuse it! If you use it to spam or abuse the search engines, it's just going to get you banned. If you use it to abuse the blog hosts, they're just going to delete your blogs.
Here's how I use AutoBlogger:
I have sites where I discuss Internet marketing... as just one example. On these sites I share many of my articles and tidbits. I simply queue up these articles/tidbits to post at a given frequency. This frequency can be a set number of hours, days, weeks, or months. So theoretically, I can set up a blog, pre-schedule 50 posts, and not touch it in months, while it is automatically posted to for the next 50 intervals.
AutoBlogger even lets you set it to start rotating through the posts again when they run out, if you want to. I personally wouldn't do this since you'd just be posting duplicate content.
AutoBlogger allows you to insert RSS feeds right into your blog posts. So in addition to posting articles you can also auto-update by adding new RSS feeds at a set interval. Since I HATE sending my traffic to other sites (without reciprocation), these RSS feeds generally pull from MY sites. That way, my traffic is only sent to my other sites.
If you don't even feel like queuing up a lot of posts, you can go to a site like Elance.com and hire someone else to do it for you... or just hired your kids to do it for you. It can be as easy as you want to make it.
OK, I've just proven to you that you can make money off of blogs. In-fact, you can make more money than many people make off of their REGULAR websites. It just takes a little thinking outside the box!
It also takes not being too greedy. What I just showed you works for me because I'm not doing anything that's likely to get me banned from the search engines, Google AdSense, Blogger.com, or any affiliate program. It's only when you get carried away, and do things that harm the search engines that you "shoot yourself in the foot."
Set up blogs providing useful content. Make regular posts to these blogs but not in a manner that seems unnatural. By that, I mean don't auto-post twenty times in an hour, or post every hour for a month! No human can possible post to a blog at these rates for long, so the search engines detect something is "wrong." They don't generally prohibit you from using tools to make your job easier... just don't get carried away!
What is an Autopilot Model that Makes Money
With this website I treat all my affiliate products as purely residual income, much like adsense. Adsense itself generates for me, on this website, on average around $2 per day. I also use various other companies affiliate products, which generate around $200 per month. Also within the website, I sell e-book informational products, which I own the full resale rights for, which generate around $700 per month. And here lies the answer to making money online, no matter what you sell. The products, that generate the most income, are the ones that you will own yourself. Certainly I should be making more from the affiliate info products that I sell. But I lose commissions through simple affiliate url tampering. Commissions that are stolen or lost are a real pain. You can try every method in the book to protect your affiliate codes. But after all the hard work is done, you still lose that valuable income. The people who sell the original affiliate product know this, which is mostly why a high percentage of the sales price is offered to an affiliate to begin with. Because they realize that a very high ratio of sales made on their products will give them the total profit back. The reasons why people change affiliate product codes etc, could run into pages. Lets just say it is inevitable. This is the reason why I treat all my affiliate based products as purely residual income.
But as you can see in this example clearly where the highest return on investment lies. And that is in the products that you actually own. You can purchase resale rights for info products easily, and it involves not much money at all, most products are available for under $50. Or if you have the time and patience to search the internet. You can find amazing e-books that have free resell rights and the information they contain is really valuable. You will find these types of treasures occasionally, and the lights will start flashing in your eyes when you do. The information that you have just discovered is of value and that is a real key to success. This is why I, at this point, strongly emphasize the importance of this one principle. Only sell products that you feel strongly about and you know that will be of great value to the person who may purchase it. That includes products you have bought the resale rights for, or a free product, you have discovered with resale rights.
If you sell strong products with real informational value consistently you will always succeed. Your customers will return, quite simply because they know where the value of the information they seek is the greatest. And that is at your website. Always remember to put yourself into your visitors shoes. Ask yourself the question? Would you purchase the products you are selling? Answer this question with a Yes. And you will be really on the start too online success.
-Michael Keenan
Do You Have an Additional Passive Income yet?
They've accumulated some credit card debt and have 2 years left on a car loan. They try to stay out of debt as much as possible and together they've managed to contribute a total of $32,000 to their own Retirement Fund. It is kept in term deposits receiving 5% interest annually.
Two years prior, the couple bought an older house that they fixed-up and rent out for $850 a month. After paying the mortgage and taxes $300 is left over each month. This goes into their savings account each month.
At Christmas, the family bought themselves a new computer and decided to start a home-based business. Things started out fairly slowly but after 8 months they were receiving a steady check of $400 a month which also goes into their savings account. This part-time business will continue to grow with the effort they dedicate to it.
This business also offers them some very lucrative tax savings. By taking advantage of these Tax Strategies they are able to save an additional $300 a month on tax that was normally deducted from Marty's paycheck at work. This monthly income is also added to the couple's savings.
Marty has just begun writing an E-book about his "production expertise" at work. His plan is to market this book on the internet for profit
Every Sunday the couple takes a drive to stay familiar with the Real Estate market in their area. They're looking for another property, a "handyman's special" to fix-up and rent out. They have saved enough for a down payment and their credit with the bank is well established.
The family's total monthly expenses are $2000. Now, here's the question: Does Marty's family have Wealth yet?
To answer this question properly you first have to understand exactly what "wealth" means.You achieve wealth when: *Your Passive Income is the same or greater than your Expenses.* So what does this mean?
First, what is Passive Income?
Passive Income is money that you are paid over and over again for work that you only do once. (This excludes using a gun or finding cash on the street) Some examples of this would be royalties for writing a book or a song, commissions that you receive for sales that others make and interest from bank savings or dividends on stocks/options that you own.
Second, what Expenses are we talking about? This one's a little easier to understand. Expenses are the total amount it takes to run your household and your life. This includes, rent, mortgage payments, car insurance, food, credit card and loan payments, etc………
Let's look at Marty's family a little closer…………. Does Marty have any Passive Income? Yes he does. Marty's salary is not considered Passive Income. That's because he has to work 40 hours a week just to get the basic amount. If Marty doesn't go to work then he doesn't get paid. His overtime also doesn't count as Passive Income.
The interest from their Retirement Fund does though. It's paid to him month after month as long as it's left in that account. So, $32,000 at 5% is $1600 a year. Divided by 12 months equals $133 a month in interest. Ok…..what else? After the mortgage and expenses are paid with the rent money they receive on their rental property they are left with $300 every month. This is Passive Income. Just as long as the tenant stays and pays his monthly rent.
How bout that $400 from the home-based business and the Tax savings. Is this Passive Income? Well, Marty's wife made sure that she chose a company where she could sign new business accounts and get paid commissions on those accounts over and over again. They've made a 5 year commitment to build this business part-time. So yes, both the $400 and the $300 in Tax Savings would apply as Passive Income. Let's add up Marty's total Passive Income.
Interest $166.00 Rental Income $300.00 Home Based Business$400.00 Tax Savings $300.00 Total $1166.00
Not including Marty's salary from work, his family's Passive Income is $1166.00. Not bad. Every month this amount flows into the family's bank account, regardless of anything else they do. We said that Marty's monthly expenses total $2000.00 a month. And we also said………… You have Wealth when: *Your Passive Income is the same or greater than your Expenses.*
$2000 Expenses subtract $1166 Passive Income = $834 monthly balance needed to have Wealth.
Marty's Expenses are still more than their Passive Income so they're not wealthy just yet. But they're well over half-way there. With this kind of knowledge a family can know exactly where to focus their financial attention.
Maybe when Marty writes that ebook he could get some sales and royalties from it. Also the new Real Estate and more work on their Home-based business would certainly help them to attain more Passive Income. Once Marty's Passive Income is more than the family's Expenses then Marty could start to have much more freedom. He may even choose to quit his job and continue developing his Passive Income streams.
Take a look at your own finances. What are your monthly expenses? Do you have more Passive Income than your Expenses? If you do Congratulations. You're Wealthy!!! If you don't. It's time to get started and start adding Passive Income from other
areas as soon as possible.
When you truly understand this principle, you'll be well on your way to becoming wealthy soon enough!
Wednesday, July 10, 2013
Affiliate Marketing or Google Adsense?
Google Adsense
How do you like the idea of earning money without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?
Here are the positives of Google Adsense sites:
· They are perfect for people who run information sites that have no related affiliate product
· You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.
· Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.
Here are the negatives of Google Adsense sites:
· They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.
· These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.
Affiliate Marketing
Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to purchase products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.
But can affiliate marketing make you more money then Google Adsense?
Here are the positives of affiliate marketing:
· A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.
· With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits..
· Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.
Here are the negatives of affiliate marketing:
· You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.
· Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.
So which is better: Affiliate marketing or Google Adsense?
The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.
Here is how you can do this:
1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.
2) Integrate your Adsense into the menu bars and the top of your web content.
3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.
4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.
5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of money from your subscribers while giving them good content.
By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.
Author - Scott J. Patterson
Your First Website and an Affiliate Income
The Begin of the Begin
You will be excited at first, and you will have a sense of pride in your accomplishment. Granted, it is no small feat to getting a website up and online. But this is just the beginning of your small business marketing ideas experience.
Once you have your website up, you should be asking yourself -- where do I begin, or, what do I do now? If you are short of cash, which, in most cases people in the beginning are -- you can begin by:
1. Writing articles
2. Optimizing your site for the search engines
3. Putting Adsense on your site
All this takes time and work. But, when you first begin, you do have time to optimize, to write articles, and to put adsense ads on your site. Why? It has been said that for the next six months or nine months, Google, and possibly, the other search engines, may put you in the Sandbox. Some say the Sandbox exists, some says it does not. Whatever it is called, you will see a degree of dormancy in your site.
My own thinking is that there may be a pre-set time of six months before you see a rise in your unique clicks – I know I did. I feel that there may be several reasons for this:
1. It’s a great way to protect the Internet community against unscrupulous sites – I figure that these sites have a lifespan of six months before people give them the boot. It only takes one person to feel the blunt of a scam, before talk in the online forums begins.
2. Websites go up and go down daily. The search engines are looking at saving themselves time and money. If you are still on line after six months or nine months, you’re paying your dues, and they may figure you are serious about maintaining a business online.
What Do I Do During That Six or Nine Month Period
First, and foremost – since I have supplied you with this information – do not get frustrated and throw in the towel. Granted, at first the only clicks you may see is your own, but that will change.
Second, start positioning yourself, so when your dormancy with the search engines ends, you have the quality content, and the quality products to begin to fly. That means, writing articles, getting your name out to the masses, and learning to utilize Adsense.
And when you have spare change, try your hand at advertising on Adwords.
In the beginning your learning curve is just out of the starting gate – take this time to read, purchase appropriate ebooks, experiment and research. All are important to moving your learning curve to the expert level.
To conclude, a website is just a small part, but an important part, of becoming an Affiliate Marketer. The other important elements, is persistence, hard work, and marketing. And finally, if you still have the passion after the initial exhilaration of becoming an online entrepreneur wanes – then you’ll make it.
About the author:
Vickie J Scanlon has a BBA degree in Administrative Management and Marketing.
Beginners' Guide to Google Adlinks
Here is what Google says Adlinks are: “What are Ad Links by Google?
Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.
The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.”
Positive Aspects of Adlinks:
They allow you to blend this in with sections of your links which will get more visitors to click on them, inevitably increase your Adsense revenue.
The Adlinks ads display 10 ad results when clicked without cluttering you page.
Google’s rules allow you to place three Adsense code block on a website. If you are doing this near say a 500 word article it can distract the visitor from viewing the article. With Adlinks you can still display 1 block of normal Adsense code and the Adlinks block and it keeps your page relatively nice looking while still giving you revenue potential.
Negative Aspects of Adlinks:
Adlinks requires your visitors to make two clicks. One on the original Adlinks block and one when they view the Adlink results. As any marketer knows the more actions you need a visitor to take the less the response rate.
Where are the best places to display Adlinks ads?
The best place to display them are within your navigation menu. Try to make them blend in as best as possible.
Another great place to put them is at the end of an article suggesting an interested reader view these resources. When doing this the reader is very targeted since they red your whole article and if they are likely leaving your website, why not let them leave through Adlinks and make some money?
10 Things You MUST NOT Do With Google Adsense
1. Do not use fake information when opening your Google AdSense account.
Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.
2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.
Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.
3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.
Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.
4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.
That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.
5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.
This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.
6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of purchaseing it!
Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.
7. No misleading labeling
Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”
This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.
8. Avoid keyword spamming and other divisive tricks
You may be tempted to purchase one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:
• ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.
• Multiple sites, domains, pages, etc. which have substantially duplicate content.
• Hidden text or links of any type.
• Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that.
• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.
9. Don’t advertise anything on Google’s prohibited items list.
It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.
10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!
Author - Diane (deeljeabiz@gmail.com)
Starting Your Own Business on The Internet
You only need to find out what people desperately want and then give it to them. Unfortunately most people online (and offline) are ignoring this basic fundamental law to sales success. So without further ado, just follow this 7 step system to profits even if haven't made a dime online yet....
1. Go to Ebay's 'Hot Item Forum' and find out what products and services are selling well.
2. Find a local wholesaler who sells the products or services that are selling well on Ebay who doesn't already sell on Ebay (most won't be)
3. Ask them, "If I was able to move X amount of units of your product, what percentage of your profits would you share with me?"
4. If they are interested and are willing to give you a decent share of their profits, get them to sign a Non-Disclosure Agreement and a Joint Venture Contract. They are both simple documents that you can find and download from the Internet.
5. Arrange shipping with the company. Ask them to dropship the products to the people who have purchased from you on Ebay. (If they won't do this get them to ship pallets of the product to you for you to do the shipping.)
6. Get them to provide you with a complete list of their in-stock inventory. You'll then be in a position to offer related products to any ebay customers who purchase from you as extra backend sales. Just make sure you agree a good profit percentage on each backend product with the company.
7. Advertise the products on Ebay and rake in the cash. If you are a complete Ebay newbie or you have very limited time, go to the 'Easy Trading Assistant' homepage to do the selling for you if necessary.
This is a proven, simple, elegant formula for anybody with a few spare hours a month to make good profits online. It requires zero technical knowledge and even a complete newbie can get started immediately.
It only requires some surfing of Ebay & the Internet followed by a few phonecalls to some wholesalers. The rest is child's play. In fact you can even use the Ebay Trading Assistant to do the selling for you. (They would take a small cut of course).
Remember on Ebay the shipping cost is a standard extra that the bidder pays, so you should have no problem negotiating with the wholesaler a fair price to do the shipping for you.
The most important factor to increasing your income is to launch what I call your own little 'oil wells' which bring you in cash like clockwork. The above system shows you how easy this is to do.
-Clifford Mee
No Tricks Guide to Getting Started with Google Adsense
When you make your living online, you realize the need for multiple streams of income. One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s Adsense program.
I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from Adsense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself.
Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy Adsense profits within three months.
Are you ready? It’s now time to pay attention.
Step 1 – Preparation.
The key to making money with Adsense is all about numbers. BIG numbers!
Sure, there are a few people making serious money with less than ten sites, but these are the exception.
Your goal will be twenty-four sites in three months. That’s just TWO sites per week!
In order to accomplish this, I recommend one of the many available page generation tools available today.
Step 2 – Determine Your Markets.
In order to maximize Adsense income with only twenty-four sites, you must know which markets are paying well.
To break this down even further, you need to know which keywords within those markets are paying the most.
Step 3 – Register you domains.
Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate.
Step 4 – Create your site.
Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for Adsense.
1. Format – Always use the large 336x280 large rectangle.
2. Border – Match the same color as your background.
3. Background color - Border – Match the same color as your background.
4. Link = "0000CC"
5. Color_url = "999999"
6. Color_text = "333333"
7. Position – Far left or center and just above the page fold (Top 25% of site)
Step 5 – Verify and track your site
Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site.
Make sure you track your Adsense format, position, and traffic with a tracking system specifically designed for Adsense. Once you know your stats, you can adjust for maximum clickthroughs and higher revenues.
Step 6 – Get your site listed in the search engines.
This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job.
About the author:
This article has been authored by Keith Baxter, the founder of http://www.topkeywordlists.com
Beginner's guide to make money using blogging
There are multiple benefits to having a blog including the low cost (or no cost), the resources that will help you get traffic to your blog and the fact that you can provide your blog as an RSS feed. An RSS feed will allow readers to automatically receive your updates into their RSS reader.
1. Set up your blog. You will need to decide what you are going to blog about. You should decide on a theme and name your blog appropriately.
There are a number of free ways to set up a blog & to have it hosted for free. We will go with Blogger.com for our first blog.
Blogger will allow you to set up a blog for free they will host it for free and they will ping search engines every time you update, meaning you will get spidered & found.
Visit blogger.com & click the button on the front page labelled 'create your blog now' then follow the step by step instructions that Blogger provide.
Some key settings you will want to get right are:
I) 'Host your blog at Blogger' = Yes
II) 'Add your blog to our listings' = Yes
III) 'Ping Weblogs.com' = Yes
IV) 'Publish Site Feed' = Yes
2. Write some content. Before we move any further there has to be some information on the site & that means that you have to make some entries. You can write some of these entries yourself & some can be quotes from sites of interest to your reader that you can post using the Google Toolbar.
You can download the Google toolbar for free at toolbar.google.com. The toolbar includes a Blogger button. When you visit a site that has something of interest to your readers you can highlight the appropriate text & click the Blogger button. The content will then be added to your blog along with a link back to the site.
3. Once you have some content eg a weeks worth of blogging with 1 or 2 entries for everyday, you can apply for an adsense account. When you sign in to Blogger you will see an invitation to join Adsense. Use this link and apply for an account.
You can find out all about Adsense on the Adsense page but basically you get Google ads on your site & get paid if your visitor clicks them.
Google will decide what adverts show on your site based on the content it finds within.
You need to be aware that Google will decline your application if your site is not considered to have content. Nobody outside of Google knows the precise rules on this.
Once you have been accepted you can get some javascript from Google to add to you site. Copy this & then log in to Blogger.
Once you have logged into your blog you will see that one of the tabs across the top of the screen is labelled 'Template'. Click this. You will need to know a little bit of HTML to help find the right location to paste your Google code. But with a little experimentation you will find the right place for you. See the resource box at the end of this article for more help.
I would suggest that the ads need to be seen when the site loads but should not be too obvious or dominate your site.
4. Write some more content. Try and keep your content coming at regular intervals as a number of directories will check on your site at regular intervals & the smarter ones will visit on a schedule based on your update schedule. They will probably determine this in the hours after you first submit to them. Which is what we will do next.
5. Submit your site to Blog & RSS directories. Because you are hosting at Blogger, Weblogs.com will already be notified when you update your blog. (That means that every time you make a new entry they are automatically notified) You will need to manually submit to the various other directories some of which will require a link on your site to theirs. You can add these links to your template below your Blogger logo.
6. Keep writing interesting content. Ideally you want people to come back again and again. As with customers its harder to get a new visitor than to keep existing visitors. So make it interesting, in fact make it so interesting that they can't help but tell all their friends about it also.
As with most free ways to make money this will take time to get going, but if you can build a following you will make money.
About the author:
Darren Power is the author of The Money Seed, your step by step guide to making money online. For supplimentary information & free resources related to this article visit www.themoneyseed.com/rss
How to make profit on ebay + What to sell on ebay?
Secret #1: Find a ‘real’ wholesale and drop ship company
Do you know what one of the biggest problem is to be successful on eBay? ‘What should I sell”? I can tell you, I get many emails per day from eBay sellers, asking me what they can sell. Let me explain this more in detail.
Let’s take John and David for example. Both are sellers and try to make money on eBay. Let’s start with John. He mainly gets his items from garage sales. So, every Saturday morning he gets up very early, hops into his car and drives around the neighbourhood to check out the garage sales. So he went last Saturday. John did not purchase anything on the first two garage sales, but on his third garage sale, he found a little treasure. An old book from 1897 - for a bargain price of $10. Bingo! John was proud! ‘I can sell this for huge profit’, he thought and he went home. He took his digital camera and he made a high quality digital photo. It took quite some time but finally he was happy with the result. Then he had to upload this picture to his computer and he spent some time writing the sales copy. Late Saturday afternoon finally he was finished and launched this book onto eBay. 7-10 days later his item got sold for $75!! John is excited. He packs the item, labels it with the purchaseers address and then he drives to the nearest post office. Oh no, what a long line. After 15 min of waiting he could finally post this item to his customer! Wow, a lot of work for $65 profit? Don’t you think?
Let’s look at David. He usually gets up very late – usually at Saturday around lunchtime. He is still in his pyjamas and he makes himself a nice cup of coffee and gets onto the Internet. He logs into his drop ship account and browses through some hot selling product. ‘Yes, I can sell that” - A nice laptop for a bargain price of $550 (wholesale price). But David does not have to pay upfront for this item, so he just downloads the professional digital photos offered by his drop ship company to his computer. ”Oh wait”; David has just discovered that this drop ship company has also a ‘ready-to-use’ auction sales letter available. That’s really cool …and David copies and pastes the source code of this letter into his eBay listing and he launches his auction. A Dutch auction, since the drop ship company announced that they have more than one of this laptop currently available. Great, David could sell 6 laptops. He hits the submit button for this Dutch auction of 6 laptops and enjoys his coffee (which is still hot by the way). After 7-10 days David has sold all 6 laptops for $830 each. All what David does is the following: He waits until he gets the payment from his 6 customers in his paypal account, sends the address of the customers together with 6 x $550 (wholesale price) to his drop sip company via paypal. He has made pure profit of 6 x $280 = $1,680 in about 25 min of work – total. That’s why David is a smarter eBay seller than John. I think the idea is clear …drop shipping can be the answer to your problem what to sell on eBay and it can saves you a lot of time too. No packing, posting etc.
Secret #2: Have a professional auction listing
A professional eBay auction site is like your business card. If you are serious selling on eBay you should show your potential customers that you are a professional seller and that you are selling high quality products. Please, don’t just upload a photo and type the text in the description box. Do your homework and learn some HTML. Look around there are many professional tutorials and ebooks around helping you in that matter. It’s definitely worth it. And you’ll be surprised, because if your auction listing looks nice and professional potential purchaseers stay longer on your site and usually it’s more likely that they place a bid.
Secret #3: The money is in the follow up
“Yes, I’ve heard this before”, you may say. But, this is a very important aspect of your successful eBay career: Follow up with your customers. Send them an email ~10 days after they have purchased the product and ask them how they are going with the product and if everything is all right. Invite them to have a look at your other auctions. (You have to be careful though not offending anyone, but if the products are related and you ask how they went with the product, that’s fine). I never got complaints by doing that and your customers are happy to get some “insider tips”. You’ll be amazed how many customers will purchase from you again, since they value you as a seller. Keep in mind that it is easier to keep an existing customer, instead of getting a new customer. You could also send them a thank you gift in form of a downloadable digital information product. That’s easy for you and they get some valuable information. You’ll see that your existing customers will be very thankful and they feel good that they have bought from you and will do again in the future.
Secret #4: Sell internationally
This aspect is often neglected by many eBay sellers: Sell internationally! First, check with your drop ship company in which countries they are shipping and how much postage they charge to send the item overseas. If you have sort out these details, you can go ahead and list your item internationally. You’ll be surprised how many more items you are selling when the potential purchaseers see: Ship worldwide. Don’t miss this opportunity or you are leaving big bucks on the table.
Secret #5: Be creative – Be different
How do you think your listing will be stand out from the crowd? Good question isn’t it. In my 4 years of being an active Power Seller, I have tried and tested a lot. First have the photo in the gallery; it just costs a bit more to list but these additional cents are well spend. A recent study has shown that people almost ignore listing without a picture in the gallery. So that’s mandatory! The next step is your title. Do you know that only the title is spidered by eBay when potential customers are searching for specific products? So, you have to make sure that your title includes as much keywords as possible. But be careful here, eBay does not like “keyword stuffing”. So, be creative and come up with 2-3 different titles for the same item. Try them all and you’ll see what works best.
-Jason James
Why placing Background Music in ebay listings is a bad idea
There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain purchaseers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.
Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:
1. Potential purchaseers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a purchaseing decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.
2. At this time, we cannot count on the quality of audio technology. purchaseers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.
3. You will most likely not know what kind of music your perspective purchaseer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.
4. Consider the situation of your purchaseer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.
5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.
Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious purchaseer who might decide to purchase. Let them find their entertainment elsewhere!
-Sydney Johnston
5 instant income streams that you can start today
If you wish to gain happiness and financial independence then you need to find new income sources and this insiders report will help you do just that. I am not advising that you rush to work tomorrow, throw hot coffee at your boss’s face while quitting to start up new ventures – everything takes time. But you should certainly consider using a wide number of different methods to provide income streams for you. Do not fall into the trap of depending on one source of income for your livelihood. Look around and you will discover that there are hundreds of different and very feasible ways of making money. The key is to educate yourself and then take action.
So what are the five income streams that you can set-up immediately to earn a constant stream of income? We’ll look at these one by one:
(1) Arbitrage – Do you know that the internet age has resulted in thousands of online bookmakers all competing for your money? Now if you are not a gambling man do not worry because arbitrage is an investment concept that can be used to derive a guaranteed 5% to 20%+ profit within a few hours with no possible chance of losing your original cash. How is this possible? Well online bookmakers often have huge differences in opinion on the same sporting events – this creates some incredible anomalies in the way that certain sporting events are priced between different bookmakers. This is great news for us because everyday these anomalies allow us to invest money on all sides of a sporting event so that no matter who wins/loses/draws we can walk away with a risk free and guaranteed profit. These arbitrage opportunities are present many hundreds of times each week and the beautiful part is that you can find them in as little as five minutes per day once you know how. This is one of the least known and used income sources around and one that you should certainly set-up and profit from.
(2) Recycling Cell Phones For Profits – Last year over 100 million cell phones were replaced. Only a tiny fraction of those were recycled. Many end up tossed away at the bottom of peoples attics, or are simply thrown away. Did you know that each old cell phone is worth upto $70 (although on average this is closer to the $20 mark)? Cell phones are a multi-billion dollar business and that trend is growing on a global level – governments are beginning to offer incentives for those who are willing to recycle their phones and recycling companies are now setting up and offering a decent level of cash per phone that they receive. As an individual there are some very powerful ways of collecting hundreds of phones per week and selling these on for some monster profits. The start up costs are practically zero and this is a business you can operate from home.
(3) Importing Goods From India And China – If you want a very solid, profitable and enjoyable work-from-home business then this is it. Some of the most popular goods cost a fraction of the cost that they are available for in UK/USA/Europe – for example I regularly have access to top quality items from India that cost me 95% less per item than in the UK. One of the best things about importing for profits is that once you setup a product and find a supplier, you have secured an income stream that lasts, often, for years into the future. There are literally MILLIONS of products that can be imported profitably into your home country – finding suppliers is not very difficult and you can boost your income further by selling them on auction sites such as ebay. There are also other benefits when you operate an import/export business from home – you can write off travel expenses against profits and the set-up costs are actually very low. Get involved today.
(4) Reselling Works In The Public Domain – Have you heard of the public domain? Maybe. Did you know that there are literally millions of books, videos, plays, courses, music and more that exist within the public domain that you can legally take, brand as your own and sell to keep 100% of the profits? Did you know that there are online sites that actually GIVE you text documents of public domain works – you just download the document and you’re ready to repackage it into your own product. Not a lot of people know that Walt Disney created the Disney empire out of a story that he found on the public domain – it is simply a treasure trove of cash waiting to be discovered.
(5) Ebay – I know it is hardly “unknown” but it really had to be mentioned - If you have not ventured into this incredible opportunity, you really ought to. Receiving over 1.5 billion page views a month and 9000 new customers everyday, ebay is a sellers dream. No matter what you wish to sell, there is a purchaseer waiting for you on ebay. There are powersellers who are making $100,000 and more per year with ebay – and if they can do it the simple fact is so can you. Simple, addictive and fun you should setup your eBay income stream today.
So there you have it – five instant income streams that you can setup today to earn an immediate online income with little or no capital. Now that you know about them the next (and most important) step is to actually start (something that sadly 95% of the readers statistically will not do). Remember, that once you set-up a new income stream it will derive cash for you years (if not decades) into the future. Don’t be lazy – get started today!
Author - Tukshad Engineer
4 steps to ebay affiliate success
Getting started with the eBay affiliate program is as simple as 4 easy steps. eBay knows you have a business to run, so they have created a step-by-step guide to see you down the road of success. With the eBay Affiliate Program, you could bring in an extra $25,000 a month, as well as gain access to many tools and strategies that will optimize the working of your website, its effectiveness with search engines and on the Web in general. Getting started in a successful venture has never been so easy.
Step# 1
To register for the eBay Affiliate Program simply to go http://affiliates.ebay.com/ and do a little research. When you have seen the unlimited opportunities for success that the eBay Affiliate program affords its members, you will next want to click on the ‘API Program Join Now’ button. At this point you will be prompted to select the platform you would like to join with. The platform you choose will influence the tier and type of business your eBay Affiliate Status becomes. Each platform offers unique advantages, and should be considered carefully. Once you have selected your program platform, simply click the Join Now button for that particular platform.
Step# 2
After you have completed your application, the eBay Affiliate network you
choose will send you an email with your login details and instructions on getting started. The application process itself is easy, and simply requires some information about your business. This information helps eBay optimize the tools and guidelines they provide you for your success. The application takes only a few minutes, and is not sold to competitors. The Affiliate network you chose will be in touch with your personal information and you can get started with your successful new venture.
Step# 3
Once you have received your password and login information, you can proceed to the affiliate network site http://affiliates.ebay.com/tools/ to find eBay banners, text links, and search boxes. This website offers detailed tracking statistics. The tracking statistics will help you see which products and companies are performing best. This information will help guide you as you develop your affiliation with eBay, and will enable you to make the best decisions for your website’s performance.
Step# 4
The last step to success with the eBay Affiliate Program is to further grow
your eBay strategy using the affiliate website and all of its many features.
The affiliate website will not only get you started down your road to success with eBay, but they will provide you with invaluable tools to maximize your strategy. These tools and kits will help you transition into the affiliate member you want to be, and will continue to keep you updated so you stay current with trends and technology.
These 4 easy steps take you from learning about the eBay Affiliate Program, to being a super successful eBay affiliate.
About the author:
Anthony Samuel is a successful entrepreneur with over 15 years home based business experience in, Internet Information Marketing, Real Estate, & Stocks. Visit his website http://www.sanjen.com for the internet's top money making opportunities.
Tuesday, July 9, 2013
Is your business making any money?
What’s your job profitability? Do you know?
Many business owners are unsure of their profitability at a company or job level. They “think” they are making money because they have a few dollars in their checking account. Having money in your checking account doesn’t mean you are profitable. It might simply mean you haven’t paid all the bills yet, so you have a little cash. Cash and profit are two different concepts. If you don’t know your exact income and expenses for each job and your overall business, then how can you know whether you are making a profit? And, if you aren’t profitable, your business won’t last long.
Analyze Each Job
Regardless of the size of your business or your industry, profitability is something you should be monitoring on a monthly basis. To determine your profit, you must know how much you make and spend on each job. Expenditures should be tracked for direct labor and material costs on each job. In addition, you should also be tracking overhead costs and allocating them to your various jobs as applicable. There is always going to be some general overhead, but too often dollars are thrown into general overhead, when those dollars could easily be attached to specific jobs.
Intuit’s QuickBooks software program has easy-to-use features that allow you to do job-costing for time and materials, so you don’t have to worry about having to track it all manually. Rely on tools to help you run your business more efficiently and effectively.
Are you curious how you are doing with job costing measurements? Here are some quick and easy questions to gauge your job costing performance:
1. Do I track each customer’s revenue information through a detailed invoice?
2. Do I have a way of breaking down my direct job materials cost by customer?
3. Do I associate all time spent to each job accurately with actual dollar amounts?
4. Do I have access to reports to monitor profitability on each job in a timely manner?
5. Do I have a way to trend the fluctuations in job profitability from job to job, month to month, etc?
If you answered “no” to any of these, then it’s time for you to take an objective look at your financial goals. It’s time for you to implement a job costing mechanism to help you answer “yes” to all these questions. How can you track your profitability and long-term growth plans if you don’t have detail at a job level?
QuickBooks Can Help
Here are some easy ways to utilize QuickBooks effectively to help you with your job-costing process:
1. Set up the QuickBooks Item list so that you’ll have both an expense and an income aspect to each of the items. This will allow you to track your costs and your income, and will provide you profit by item.
2. Record your sales through the invoicing or sales receipt process. This will record the income aspects of the items.
3. As you purchase the product or service items, make sure that you utilize the Items tab so that it will record the cost to the appropriate item. In addition, make sure to assign your customer/job information to each line item so that you’ll have the costs associated to the appropriate customer/job for job-costing.
4. Utilize the time-tracking mechanism in QuickBooks so that you and your employees can track time by item and customer/job. No dollar value is associated with this time until you actually pay the employees within QuickBooks.
5. QuickBooks has preformatted reports that you can access to have job-costing information right at your fingertips. These are found under the Reporting menu and the Jobs/Time/Mileage option.
6. QuickBooks has the ability to provide reports for any time period you select. This will allow you to have a variety of detail over the growth of your business and to produce trending reports. You can modify the report as needed to meet your needs.
A good accounting professional can help you understand what these reports are telling you, in terms that you can use. Reports alone don’t provide value if you don’t understand them. So it is key that you understand the reporting information and how you can use that information to assist you in decision-making as you grow your business profitably.
Job-costing is easier when you set-up your accounting/bookkeeping software package and know how to use it. So, challenge yourself today to become more adept at running a financially savvy business through job-costing. Then, you’ll know, without a doubt, whether your company is profitable.
About the author:
Pam Newman helps business owners save cash and is a Certified Accountant and Quickbooks pro advisor.
Sunday, July 7, 2013
How much money would you make with Google Adsense?
There's a lot of buzz around about how you can make a quick and easy fortune using this Google Adsense course or that tool or this book.
And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?
Say, I'm making $5000 - no make that $15,276 a month from AdSense on my sites. And now I'm going to sell all my secrets on how to do that for $67 or $97 or whatever.
So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?
Am I saying it's impossible? Certainly not. I know people who make that more.
But a little reality. Those people don't have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you've got your 15K a month.
Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you've got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.
And you are continually dealing with sites that don't get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you're not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.
You can make money, you can build an empire. But it isn't easy or quick no matter what you hear. And it really isn't a business. It's not a long run proposition, it's not stable. You need to keep creating more sites as older ones fail - or you need to be smart and use those AdSense revenues to build an enduring business.
The real 7 "secret" keys to AdSense Success
1. The best performing AdSense type is the large rectangle. This has been tested over and over.
2. The best colors are blue for the link - surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that's bogus. There are maybe 4 surfers in this galaxy who can't tell a Google ad when they see one. They are not going to believe it's part of the text. Wake up, OK?
3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it's a fad.
4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.
5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).
6. You have to track what you're doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don't test and track, you're flying blind.
7. You need to keep building new sites. Sensible Sites!
You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.
Probably any course or book can help you if that's what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You're going to have to learn the ropes and put in the time.
Like everything in life - the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There's no magic bullet, no ultimate secret to purchase. There's no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).
Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable - one single tiny thing - is worth more than any book or course costs. One useable idea and you've gotten a great deal. If you learned something you didn't know or had forgotten, then it's worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.
About the author:
Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building.